United Way Rallies Community to Rise to the Challenge


Event emcees Josh Classen and Erin Isfeld from CTV.

On Thursday, September 15, more than 700 community supporters gathered at the Shaw Conference Centre for the launch of United Way’s 2016 fundraising kickoff.

The focus of the 2016 campaign was on rising to the challenge and tackling adversity head-on. And, despite tough times, when our community needs us, we rally together and take care of each other.

“It’s been a rough year for our province and our region. Our province has had better times, but we are Alberta strong. And, not only are we going to be okay, we rally behind those who have been affected, we push past the challenges and we recover,” stated Sarah Chan, 2016 United Way campaign co-chair, and Edmonton’s first lady, an entrepreneur and teacher. “We are resilient and resourceful, and we don’t back down. And now, more than ever, is the time to rise to this latest challenge.”

Chan and campaign co-chair Tom Redl, president and CEO of Chandos Construction, thanked donors for their support and highlighted why now, more than ever, our community needs to come together to take care of our families, friends and colleagues.

“The need is great … but you’re greater. There are so many ways to support United Way, and there is capacity for each and every one of us to participate, because truly, every contribution makes a big impact,” said Redl. “Think about dropping a pebble in the pond and watching it make ripples. The ripples keep going until they reach all sides. Even a small pebble has far-reaching effects.”

The event also helped mark an important milestone as United Way celebrates 75 years in the Alberta Capital Region. A historical display featuring some of the organization’s major milestones was set up for guests outside of Hall D.


Keynote Sarah Hendricks speaks about her experience with addiction and homelessness.

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